When people have singled out those moments and they continue to find them, they find new relevance for current times.”Ī clear example of this in the unique moment we’re living through right now is the resurgence of popularity of a meme that features an image of DW holding onto a fence, while peering at something while wearing a pair of sunglasses. “I don’t even think most of the people using Arthur memes even know which episodes the memes come from or have that much of a memory of the show beyond what they’re reminded of on Tumblr and Twitter. “Because it’s been memed for so long, it’s almost become a part of this meme language,” he says. Downer attributes this to the strength and development of the show’s characters and the presence of the show in people’s minds.īut for many, an Arthur meme might be more recognizable than the show itself, which is a testament to how influential they’ve become in the online space. While some memes can feel dated past a certain moment in time, Arthur memes feel perpetually relevant. This element of longevity, a quality that’s rare on the Internet (and particularly in social media spaces), where culture often moves at a breakneck speed, is also something that distinguishes Arthur memes from other entities online. “Once selected by digital culture to address an issue or concern, the meaning is altered,” Wiggins tells TIME, noting that this is why certain memes have more staying power than others. Bradley Wiggins writes about how the Arthur fist meme’s capacity to be used as a reaction image meme can make it take on the messaging of whatever it’s presented with, which is why many may now immediately think of Arthur memes when they hear the literary aardvark’s name before they think about the show that inspired them. In his book The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality, Dr. “We are, however, disappointed by the few that are outside of good taste.” “We appreciate the memes that have been created and shared in good fun,” they said via a network spokesperson.
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